Your Art Is Your Brand
It’s the one true thing that will grab the attention of visitors and art professionals. It’s how you will be remembered.
The absolute Number 1 thing your website has to do to build your brand is to showcase your work beautifully. Why? Because unless visitors are wowed by what they see they will be gone in a flash and never seen again. All the work you did to attract them has been a complete waste of (a lot of) effort.
On the other hand, if they love what they see, they’ll be back and you can build a relationship with them that leads to sales. This is how high-value selling works – its all about building trust and relationships.
How We Help You Build Your Brand
At Espresso Artist Websites our number 1 priority is stunning showcasing and branding. Our owners at Beautiful Artist Websites built their business designing expensive high-end custom websites for professional artists who needed the best – and we’ve inherited their talent!
Elegant Showcasing
Our website’s gallery sections are designed to draw attention to your art alone. That means simple, elegant designs that load very quickly and showcase your art like a gallery or museum. That’s what serious potential buyers want to see – nothing else.
Customized Design
You choose a style and our skilled designers craft a fully customized banner concept based on a piece of your art, your signature, or both that runs consistently through your entire website.
Beautiful Consistent Navigation
When visitors get lost they leave. This will never happen on an Espresso Artist Website – every page has the same consistent menu structure so that visitors will never have to leave breadcrumbs to find their way around!
What Your Espresso Artist Website Won’t Do
What we don’t do is just as important. No self-conscious, flashy, slow-loading websites that focus more attention on the website design than the art. No cheap hosted portfolios where the presentation of the art is unreasonably constrained by the lack of design training. None of that – ever!
Next: Tour 2 – Promote Your Artist Website
