Time For Some Ka-Ching!
Once you’ve successfully wowed your visitors and started to build relationships it’s time to close some sales. Yeah! The first part of closing is to always keep your latest work and events in the attention of your fans. That’s where email marketing comes in.
Email Marketing (Option)
With our Email Marketing module you can send updates to ALL your fans about your latest work and events (meaning shows, open studios, etc – occasions where people do actually buy art!) with 1-click effort! Because it’s simple and fast you have no excuse for not keeping your list updated.
If you have buyers who are interested in different styles of your artwork you can segment your email list so that fans only receive updates applicable to their interest area.
Easy To Use Contact Forms
With high-value artworks it’s unlikely that a buyer will purchase online – at least not the first time they buy from you. It sounds simplistic but one of the most powerful ways to facilitate a high-value sale is to make it easy to contact you. Buyers turn away when they can’t find an easy way to get in touch! All our sites have easy-to-use contact forms that will streamline the path to closing a sale for you.
Sexy Shopping Carts (Option)
Planning to sell prints or originals under $500? In that price range visitors will often buy online – so make it easy for them! We offer a range of shopping cart options to assist you from simple menu-linking to your Etsy or Yessy Gallery/Store through to fully featured shopping carts that integrate with your PayPal or Authorize.net account. We can help you find the solution that best fits your online selling strategy and budget!
Integrated Visitor & Results Tracking
1-click access to powerful Google Analytics website tracking is built directly into the back-end of your Espresso artist website. Find out what’s causing all the fuss on your site and create more of it! Measure and track how your fans are finding you and how much time the’re spending on your pages and blog posts. With your attention, this powerful marketing analysis can skyrocket your art business success!
Next: Tour 4 – Self Maintaining. Unique. Gorgeous
